Social Media for the Safety Industry

It is now essential that you have an effective social media presence on the web. Social media influences purchasing behaviour and social signals are now driving search engine results. PPE.ORG is in a unique position to help you increase your brand profile and to raise awareness of your Personal Protective Equipment products and health and safety services on the social web in a very cost effective way.

We specialise in social media management, promotion, content creation and enterprise apps for all types of organisation in the Health and Safety sector. You can contact us directly on 07815 580620 or at contact@ppe.org. Alternatively, please use the form in the sidebar.

Buyers of Health and Safety related products and services are actively searching the web for information on the products that will fit their requirements. The social web now offers a wonderful opportunity for direct communication and to develop a more accessible health and safety brand for people to engage with. So how can you ensure that your organisation has a more dynamic web profile than your competitors?

 

Social Media

We have the social media skills and network to help you to effectively reach and engage with customers and prospects on the social web. Our social media services fall into two categories:

  1. The management of your social media profiles
  2. The promotion of your products and services using our social media profiles

Managing your profiles

We understand how important your brand is to you and we know that you would trust your brand only to those with a proven track record in both safety and social media. We manage the social media profiles of many of the top manufacturers and suppliers in the industry and take great care with the activity we undertake on our clients’ behalf.

Every post, share, like and engagement is carefully planned in order to ensure the maximum benefit to our customers. We understand the safety market and the social web.

Promoting your offer

We’ll share your high quality, useful personal protective equipment and health and safety content with our deep and wide network of followers.

Vastly more cost effective than a static advertisement in a trade magazine, our social media support packages are low-cost, high impact and provide dynamic engagement with your customers and prospects.

For one low monthly fee we will do the following:

  1. Daily posting of links to your website using our profiles on the B2B social media platforms
  2. Daily sharing of links posted by you on your social media profiles using shares, replies and RTs
  3. Daily engagement with your social media profiles including favourites, likes and plusses
  4. Detailed monthly report showing all social media activity

All of this activity means that you get massive and active daily exposure to our deep and wide social media networks.

We can carry out an initial audit of your current social media activity and provide you with any help you need to get on track.

Content Creation

We have the industry experience to be able to produce top-notch Personal Protective Equipment and Health and Safety orientated web content for you on any of the following product areas:

Personal Protective Equipment including head protection, eye and face protection, hearing protection, respiratory protection, fall management and welding PPE.

Hand protection including chemical protection, cut-resistant, secure handling, mechanical handling, food handling, thermal protection, specialist handling, welding protection and disposables.

Footwear including safety footwear, special hazard footwear and food industry footwear.

Clothing including hazard protection, workwear, food industry clothing, weatherwear and careerwear.

B2B Workshop

If you are starting out on social media, or have a presence but no one is listening, then we can help you increase your PPE brand profile and web traffic. We run an interactive workshop with a practical session on how to easily create content that will get high quality traffic onto your commercial web pages.

The workshop will help you to get the right health and safety content out there, and get that content shared. From the nuts & bolts of content creation to  capturing the best topics to use on your website I will show your team what how to create effective content.

OSH campaigns

A well planned and executed OSH campaign is a very effective way to engage your workforce, raise awareness and improve your performance in safety and health. We have the safety, planning and OSH media experience to help you set up and manage an effective campaign of any size.

Mobile Apps

The use of health and safety apps can lead to better OSH performance as employees and health and safety professionals can access key information on demand at the point of need. Our partner, Footprint App Development, is the expert in the field.

Contact me at james@ppe.org to arrange a discussion about any of our services.

Testimonials

eu-osha-logo“Warm thanks to PPE.ORG for spreading the word about EU-OSHA and the Healthy Workplaces Campaign. PPE.ORG is a very active media partner and supports us with features, articles, links and postings. PPE.ORG provides insightful and original coverage to share with their readers on the blog and on social media. Thanks for contributing to the success of our campaign!” The European Agency for Safety and Health at Work, EU-OSHA.

 

“James from PPE.org plays a vital role in our corporate social media strategy. The industry specific content created by James has been of the highest standard. Not only has the content been well researched and executed but the manner in which it has been shared and promoted across all of the social platforms has been outstanding. James took the time to attend our training courses and truly learn about our product and the benefits it brings before commencing work. This has led to well thought out and targeted approach and the benefits have been noticeable. It goes without saying that our social media and web presence would not be what they are today without the hard work and dedication shown by James and PPE.org.” Sologic Europe.

About James Twigg

James TwiggI run this site to spread the word about Health & Safety and as a hub for the social media work I do for clients in the Health and Safety, Facilities and Environmental sectors. I provide consultancy services on OSH campaign management, B2B content creation and social media.

I am a media partner of the European Agency for Safety and Health at Work (EU-OSHA) and actively promote the Healthy Workplaces campaign. I  am a member of the British Safety Industry Federation (BSiF).

My work on social media includes the sharing of useful information on the main health and safety themes. I look at the health and safety world from the point of view of both employers and employees, and share information on:

  • Practical solutions
  • Topical areas of both traditional risks and emerging risks
  • Priority groups
  • Risks and solutions in specific business sectors & industries
  • EU-OSHA and HSE campaigns

I have 15 years experience in the Personal Protective Equipment & workwear sector and 12 years experience in the oil & gas industry. I am degree qualified and have the NEBOSH National General Certificate. See my LinkedIn profile for more details of my experience.

You can also join me for #PPEtalk, a weekly live chat with the big players in the PPE and health and safety industry. You can contribute to the discussion at any time, and join the live discussion every Wednesday at 11am.

If you would like to utilise the experience and trusted reputation of PPE.ORG to help you spread the word about your safety offer and brand on the social web, then call me direct on 07815 580620 or email me.

James Twigg is the author & publisher of the articles on PPE.ORG. Find me on Google+

Social Media for the Safety Industry by James Twigg

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